But in late 2018 the market finally reached a point of maturity where we had the scale of activity across AVOD and FAST to make investing in a full-fledged, next-generation advertising operation a reality.
Q: What factors made VIZIO decide it was time to get into the ad business?Ī: It’s always been on the roadmap and we were able to sell ads before SmartCast, our currently operating platform. For us that meant making it quick to respond, easy to use, and providing the user with great content right out of the box-that’s where WatchFree+, our FAST comes into play.” “In 2015, we created our own operating system, and over the past six years, we’ve spent a lot of time and effort towards making that a great user experience. ” explains Mike O’Donnell, Chief Revenue Officer of VIZIO’s Platform Business. Fast forward to today and we’re offering consumers an integrated software solution with hundreds of free channels, easy integrations with platforms like Apple, Google and Amazon and we are partnered with every major media company as a key driver of tune in and commerce.
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